ROLE:
Project Lead
Director of Client Services

agency:New Moon

After leading the team that won a competitive pitch run by Volkswagen, Christine built the team for this launch from scratch and led all initiatives as required by the campaign in partnership with New Moon’s CEO, owner of the lead creative agency. Part one-day festival, part media event, part influencer dinner, part country music concert, all a day to be remembered.

SCOUT MOTORS: MAKING A CAR LAUNCH, A CULTURAL EVENT →

TEPOZAN: WORLD-BUILDING FOR AN ARTFUL TEQUILA →

Role:
Project Lead
Creative Director

Provided Creative Strategy, Direction, and Production of all the elements required to build the visual world and artistic expression of this special additive-free tequila, including the website, bottle design for a small batch special edition, social media graphics and templates.photo shoots, cocktail recipes and more. Created an asset library on a shoestring budget to support the brand's go-to-market strategy

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GOOGLE: FUELING MUSIC DISCOVERY WITH A PLAY ZONE →

App Dev + Demo | Environmental concepts | Creative direction | Activation Production

Role:
Project Lead
Account Director

Provided Concept Development, Creative Strategy, and Production for The Google Play Music Zone, which housed three immersive interactive digital installations:

The Google Play Connects Wall by Obscura Digital- A fifty-foot touchscreen surface by the Google Creative Lab powered by the Google Knowledge Graph
The Bohemian Rhapsody VR demo - featuring an interactive VR experience designed by Enosis
The Play Music Wall by creative tech partner VT Pro Design loaded with over 3000 earphone jacks linked to custom playlists